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Coty, HSN Partner for Sales This Spring

Coty Inc. announced a new partnership with HSN and HSN.com.

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. announced a new partnership with HSN and HSN.com, the interactive lifestyle network and retail destination, to market and sell select Coty Prestige products beginning this spring. The first products to launch on HSN will come from Coty Prestige’s Lancaster brand, with additional brands and product categories to be available later this year.
 
“Interactive retailing is an innovative endeavor that will deliver our Coty Prestige brands to consumers in a convenient and accessible new way,” said Bernd Beetz, CEO of Coty Inc. “At Coty we are always looking for the next big thing—be it a partnership or product—to build our portfolio and strengthen our business globally. HSN gives us a way to both meet our business goals and make the shopping experience as easy as possible for our consumers.”
 
Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an advanced anti-aging serum, and an assortment of Lancaster’s top selling European-made sun protection and self-tanning products. These products will also launch in U.S. department stores.  
 
The announcement unveils the beginning of Coty Prestige’s new global e-commerce strategy that will include additional partnerships in the coming year. Coty Prestige President Michele Scannavini has appointed Peggy Elsrode to lead the global e-commerce initiative.
 

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